Staycation Barbados was conceptualized in 2009 as a response to conditions created by the global recession, and the effect it was having on the occupancy levels of the members of the BHTA.
The programme was also created to address the absence of a structured domestic tourism strategy in Barbados, and additionally, provided a platform for the BHTA to heighten tourism awareness through the experiences of the public.
It had five (5) main objectives:
- To develop a domestic tourism program on island and encourage locals and residents to experience the tourism product in new and exciting ways.
- To lessen the perception that locals paid more than foreign visitors for the same hotel room or activity and attraction.
- To maintain “heads in beds” and “bums in seats” for our members during slow periods.
- To dispel the myth that locals are not welcomed in hotels and restaurants.
- To provide marketing exposure for our members.
Today, Staycation Barbados has tremendous brand value in Barbados. A vacation at home is now referred to as a Staycation i.e. “I need a Staycation”.
Our tag line is “You deserve it”. Staycation Barbados rates for both activities and attractions are available to locals, residents and Caricom nationals.
Barbados Hotel and Tourism Association
Staycation is part of the Barbados Hotel and Tourism Association – a not for profit private sector trade association and one of the largest non-governmental associations in Barbados. We exist to serve the interests of our diverse membership of over 280 tourism and non-tourism entities, both local and international.
Although we represent over 80% of the total accommodation room stock of the island, over 60% of our membership base consists of non-accommodation entities, including activities and attractions, airlines, restaurants, real estate agents, tour representatives, retailers, local and international trade and consumer press, advertising and public relations agencies, technology providers, consultants, and suppliers of goods and services, consultants, cruise service providers and tourism students.
Our primary goal is to facilitate the sustainable growth and development of our local tourism sector, to the benefit of our members, our country and the people of Barbados. For more information visit www.bhta.org.